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Professionalism: Effective and Professional E-mail Communication

Thursday, November 12, 2009 from 9:00 AM to 12:00 PM (ET)

Atlanta, GA

Professionalism: Effective and Professional E-mail...

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Professionalism: Effective and Professional E-mail Communication

This session is full, it will be scheduled again in February 2010.

We all know that one of the major advantages of e-mail correspondence is that it provides us with a quick means of communication.  Unfortunately, because it’s a speedy means of communication, some interpret it as not needing much attention which opens the door to less formality and sometimes to communicating in an aggressive manner.  If people are not sensitive to the nuances of communicating correctly via e-mails the following can occur: miscommunication, misunderstandings, loss of productivity, loss of trust - or even worst legal problems. 

As you know, even with the best of intentions, misunderstandings are likely to occur in almost any type of communication. You can repair glitches in a face-to-face dialog or even in a telephone conversation before any long term damage occurs. However, electronic mail does not offer the benefits of the visual and verbal signals you give off in face to face encounter. This course focuses on the dos and don’ts that are recommended by business and communication experts and provides guidelines that everyone can use.  Quick, courteous communication via e-mail can boost productivity and enhance relationships with both clients and colleagues; while bad e-mails cost companies’ time and money – and they are bad for business.

The following highlights the course’s key learning points:

  • E-mail pet peeves
  • E-mail etiquette and politics
    • Flaming? - Don’t watch what you say
    • Eliminating sexist language
    • Being culturally aware for international e-mails
    • Deciding when not to use e-mail
    • Coping with the in-box crunch
    • The danger of forwarding e-mails                           
    • Distribution issues
    • The role of humility in e-mail exchanges
    • Would you say this face-to-face?
  • Creating an e-mail “Persona”
    • Making a great first screen impression
      • Be a courteous sender
      • Review your overall presentation
      • Proper etiquette in e-mail correspondence
    • Keeping your reader’s terminal in mind
    • Online diplomacy
    • You are what you write
    • Writing challenging e-mails
    • Watch the tone of your questions
    • Why is everything “Urgent?”
  • How to shape your message
    • Structure the Subject Line
    • The importance of the salutation
    • Start your e-mail on the right track
    • Writing from the top down
    • Using short paragraphs
    • Using list to deliver your message clearly
      • When to use lists
      • Use numbered list for sequential items
      • Use bulleted list to emphasize key points
    • Structuring a long message
    • Managing sentence length for readability 
    • Creating the right closure remark         
    • Summary statement
    • Your signature line
    • Edit before sending
  • Choosing the right words
    • Keeping to the present tense
    • Using simple and familiar words
    • Avoiding redundancy 
    • Using clichés sparingly
    • Invitations vs. demands
    • Use of abbreviations & similes
    • Common mistakes in business writing
  • Create a friendly tone
    • The tone of the message is critical
    • Emotions
    • Write messages from the positive point of view   
    • Using contractions
    • Writing positively
    • Using the active voice most of the time
    • Avoiding run-on sentences
  • Watch the mechanics
    • Checking your spelling
    • Capitalizing correctly
    • Watching your punctuation
    • Emphasizing text in your e-mail
  • Responding to e-mails
    • Timing your response
    • The implications of “no” response
    • Responding to a flame e-mail  
  • Communicating via BlackBerry
  • Review do’s and don’ts
  • E-mail checklist
  • Specific guidelines based on your industry

Program Objectives

At the program’s conclusion, participants will:

  • Know when not to send an e-mail.
  • Know how to create a great first impression via e-mails.
  • Know how to properly structure e-mails.
  • Know the common business writing mistakes.
  • Know how to create a friendly tone.
  • Consider the visual components that enhance an email message and make for easy reading.
  • Determine who should receive copies of emails.
  • Know what to do when their e-mails reach the wrong people.
  • Develop a personal action plan to improve their email skills at work.

You Receive
This dynamic training seminar includes:

  • Small student to teacher ratio
  • A comprehensive workbook
  • A set of proven techniques and guidelines that can be implemented immediately
  • Interactive role-playing exercises
  • Certificate of Completion
  • America's Fortune 500 Companies Can't be Wrong

    Comprehensive materials, top-notch trainers and our satisfaction guarantee ensures that a quality learning experience is in store at every FIM program. These are three of the reasons Fortune 500 ompanies have chosen us to train their people. We hope you will too. After all, when you need training, why settle for less than the best?

    We Guarantee Results: If you are not happy, we're not happy. Go back to work and apply the new techniques you learned in our seminar and if within 30 days you are not absolutely delighted with the results you achieve, write to us right away. We'll issue you a refund or arrange for you to attend another FIM training without paying another penny. That's our guarantee!

    Scheduled Time: 9:00 AM to 12:00 PM. Our doors will be open at 8:30 AM, you will want to take the opportunity to meet other professionals and introduce yourself. You may meet a new friend. Plan to be registered and ready to go by 8:50 AM.

    We begin promptly at 9:00 AM wrap up at 12:00.

    FREE PARKING: Bring you parking ticket up with you to get it validated.

    Change of Venue
    We reserve the right to change the venue for reasons beyond our control. However we guarantee that the seminar shall take place in a training location of the same category as originally indicated.

    Dress Code
    We suggest “Traditional Business” attire for all our public seminars/workshops.


    Bring This Training To Your Organization
    To maximize your training investment, we'll deliver our training on-site at your location.  If you are interested in learning more about what we can do for your organization or just want more information about our other services, please call 404.228.7541.

    Cancellation Policy
    In the unlikely event that we do not have enough registrants to meet our minimum attendance, 24 students, we reserve the right to reschedule the seminar, as of 10 business days before the start date. In the case of a reschedule, you may choose to transfer into a different seminar or we will give you a refund. We will honor your registration for one year from the date you originally selected. Substitutions and transfers may be made at any time at no charge.

    No refunds are given if you cancel your registration within 10 business days from the start of the program or for no-shows. At the discretion of FIM, a portion of the registration fee may be credited towards another seminar taken within 6 months of the original seminar date. There are no exceptions to this policy.

    We are not responsible for plane tickets or other losses experienced as a result of a cancellation. Please consider this when making flight and accommodation arrangements. Therefore we suggest that you book your flight and hotel accommodation after you receive our e-mail, confirming the seminar 10 business days prior to the start date.

    Notes: (1) All listed seminars are held in the Atlanta, GA area. 

    When & Where



    City Club of Buckhead
    3353 Peachtree Rd
    18th Floor
    Atlanta, GA 30326-1063

    Thursday, November 12, 2009 from 9:00 AM to 12:00 PM (ET)


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    Hosted By

    Alfaro Enterprises



    Ms. Mercedes Alfaro is CEO and founder of First Impression Management, Inc., a company specializing in professional development training including all aspects of business etiquette and diversity sensitivity in the workplace.  Ms. Alfaro is a gifted speaker and trainer working with audiences across the United States; her presentations are informative, up-to-date and are recognized for their content, quality, and her unique style that makes the training enjoyable and rewarding. 

    Ms. Alfaro works with Fortune 1000 companies, small businesses, government agencies, and Universities helping her  clients achieve their maximum potential by strengthening their professionalism, persuasiveness and professional presence. As a business trainer, Ms. Alfaro has the practical skills and knowledge to help you create a successful professional presence.  Her own professional background includes 20+ years of corporate experience at IBM (including management, project management, customer service and training).  Ms. Alfaro has hands-on experience from her business travel representing IBM in European and Latin American countries. 

    In addition to earning a B.S. degree from Delaware State University and graduating with honors, she is a certified Corporate Etiquette and International Protocol Consultant.  Ms. Alfaro is also trained in verbal and non-verbal communication, including Neuro Linguistic Programming (NLP).   

    Ms. Alfaro injects her training with real-life applications that have consistently earned her excellent feedback and increasing success with her clients. Ms. Alfaro is a member of the National Speakers Association, has published articles in numerous business publications (to read: www.firstimpressionmanagement.com/Press_page.html) and has appeared as an expert etiquette advisor on various television networks including: ABC, CBS, UPN, FOX and prime TV SHOWTIME.